I don’t know why Bands think marketing is only a department of a label and something they don’t have to worry about. The biggest piece of marketing of a band or musician is what?
The Live Show!
Labels operate like this: Make an album and promote the album with a tour. Ha! So the tour is marketing to help sell the album. Well, since no one buys albums anymore, the live show itself becomes the tool which generates most of your income.
But not only the live show is marketing. Everything you do as a musician is marketing.
How you speak to fans
Your facebook page
Website
Newsletter
Talking to Fans after the show
Answering the phone
Talking to Managers, Clubs, Bookers
Your tweets
Your live arrangements of the music
On stage communication
Examples are countless. But your live show is the biggest marketing tool you’ve got. And the good thing about it. It’s all yours. Your show is what YOU do, not some executive of a label, booker or any other music industry professional (or so-called professional). It’s yours because you’re the one who’s on stage. You are performing, you are communicating with your fans, your name is on the billboard.
It’s a huge opportunity to make something for yourself. Why do you just let it pass by? Just winging it doesn’t do the trick. Make a CD? Oh it takes 3-6 months or longer. Prepare a show takes 3 days. What?!
Work on what’s essential. Your live show is your biggest asset. Market yourself and watch revenue go up.
Everything is marketing and you don’t need an MBA to be a hero at it. Just a great show.
It’s all yours. Take it.
Photopraphy by Recap Modotti on a Creative Commons License
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